Estrella Galicia

Estrella Galicia

Creativity,
preproduction,
animation 3D and
postproduction.

Brand: Estrella Galicia

Challenges:
Forthe Moto GP sponsorship of Estrella Galicia in the Mediaset channels, the client wanted a piece with a new aesthetic that should transmit action and draw attention, using only 10 seconds for this.

Solutions:
We proposed the adoption of a dark,technological and futuristic aesthetic, inspired in the movie “Tron”. We conceived a dark stage illuminated by neon lights that circled the motorcycles, highlighting their speed, the movement and the technology. We recreated everything in a 3D environment, as in the Disney movie.

We wanted to take the bikes to a world of science fiction, to make them fly.

Results:
The client was sosatisfied, and the piece had so much public recognition, that they repeated the production of their Moto GP sponsorships with us the following year with a new creativity, that followed the previous year’s aesthetic.

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