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Online Campaign Videos
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Today for tomorrow Urbaser
Dubbing in Spanish,
GFX Customization and Promo Edition
Agency: Precious Media
Precious Media, the English content strategy and distribution agency, tasked us with the placement and customization of this show in Spain for a very specific target.
On top of a tight budget, it was required that the show be dubbed and adapted into the Spanish language and Spanish broadcast regulations.
After various negotiations we managed to broadcast the show in MTV Spain, an optimal channel for the target audience.
In addition to this we went through an intense process of motion graphics design to translate and adapt all of the lettering and GFX into Spanish.
Apart from editing to adjust the program to the Spanish regulations, we carried out dubbing in record time with a team of almost a dozen narrators.
Excellent reception from audience, both on television and online, and complete satisfaction of the distribution company.
The results and the whole negotiation and production process lead us to repeat the whole experience a year later with MTV and to start a partnership with Precious Media to adapt and distribute its vast programming for the Spanish audience.
We are now waiting for the next programme.
animation 3D and
Brand: Estrella Galicia
Forthe Moto GP sponsorship of Estrella Galicia in the Mediaset channels, the client wanted a piece with a new aesthetic that should transmit action and draw attention, using only 10 seconds for this.
We proposed the adoption of a dark,technological and futuristic aesthetic, inspired in the movie “Tron”. We conceived a dark stage illuminated by neon lights that circled the motorcycles, highlighting their speed, the movement and the technology. We recreated everything in a 3D environment, as in the Disney movie.
We wanted to take the bikes to a world of science fiction, to make them fly.
The client was sosatisfied, and the piece had so much public recognition, that they repeated the production of their Moto GP sponsorships with us the following year with a new creativity, that followed the previous year’s aesthetic.
Basketball Worldcup 2014
Creativity, animation 2D
Mediaset organised a contest to create the corporative promotion of the Basketball Worldcup that was set in Spain in 2014, and that would be broadcasted in its channels.
They needed an original and attractive design that would call to the audience and create support for the Spanish team, while obviously staying on budget.
We performed an intensive search for new styles and formats in other countries, trying to find a balance in quality, cost and aptitude for the target audience.
Mediaset’s satisfaction was such, that we, yet again, won the contest for this year’s Eurobasket 2015.
We have also established a good relationship for other projects.
We are very glad to see that the style and aesthetic of our piece was used by many other promos and sporting pieces by other television networks.